Marketing Team

Marketing execution, KPI ownership, and department results.

Tasks Results Targets KPI Structure

Sales revenue

85.3M / 125M

Actual AOV

0.96M

Total ad spend

8.8M

Overall ROAS

9.7x

Channel Performance

Revenue, Budget & ROAS By Channel

Demo data

Shopee

68%

Revenue

51.2M

/ 75.0M target

Ad Spend

7.10M

ROAS

7.2x

Lazada

68%

Revenue

12.8M

/ 18.8M target

Ad Spend

0.50M

ROAS

25.6x

Tiktok

68%

Revenue

8.5M

/ 12.5M target

Ad Spend

1.20M

ROAS

7.1x

Facebook

70%

Revenue

7.0M

/ 10.0M target

Ad Spend

—

ROAS

—

Google

85%

Revenue

5.1M

/ 6.0M target

Ad Spend

—

ROAS

—

Zalo

26%

Revenue

0.7M

/ 2.7M target

Ad Spend

—

ROAS

—

Ad Spend Input

Enter Channel Spend & Revenue Target

Saved to Supabase — revenue actual is synced from ERP.